ContentSide commits to the Paris Charter on AI and journalism

The arrival of ChatGPT at the end of 2022 and the fascination with generative artificial intelligences, capable of writing texts indistinguishable from those written by humans, have triggered both a wave of innovation and concern for certain professions.

The journalism sector reacted particularly strongly, for a number of reasons.

Firstly, articles written by journalists are used without compensation by generative AIs to learn to imitate humans.

Then there was the fear that artificial intelligence might replace some of the human editorial work.

Against this backdrop, several initiatives to regulate the use of AI have emerged, some at the level of a single media outlet, such as Le Monde, and others at the level of organizations such as the News Media Alliance in the USA.

See this site, which lists all the initiatives

Reporters Without Borders and 16 partner organizations have drawn up a charter on AI and journalism, proposing a reasoned and wise use of artificial intelligence in the press, whose principles are as follows:

  • the use of AI must respect journalistic ethics: truthfulness, accuracy, fairness, impartiality, independence, non-harmfulness, non-discrimination, responsibility, respect for privacy and confidentiality of sources; including for the personalization and recommendation of content
  • editorial strategy must remain a human responsibility
  • IAs must be audited, their use controlled and they must be deactivatable.
  • the media remain responsible for published content, any use of AI must be controlled by a human
  • the media must be transparent with their readers about the AIs used
  • a clear distinction must be made between content that is representative of the real world, which must be authentic, and synthetic content generated by AI
  • AIs trained on journalistic data must credit sources, respect intellectual property rights and provide fair compensation to rights holders.

ContentSide, as provider of an artificial intelligence solution for the press(Semantic Platform), fully adheres to this charter, and in particular :

  • the vocation of our solution is to offer enrichments once the journalistic work has been completed
  • all proposed enhancements are subject to validation by the journalist
  • the enrichments offered by our solution only concern the metadata necessary for the proper presentation of content (headings, keywords, tags, links for further reading) and SEO content.
  • our solution does not generate journalistic content
  • the data supplied by our customers is not used to create models for other customers or other uses
  • our recommendation link engine is based on a neutral semantic analysis without any bias whatsoever

ContentSide 's Semantic Platform solution is used by numerous press publishers to improve their SEO (meshing and long tail) and enhance their editorial assets, including Le Point, l'Humanité, La Croix, the 1Health group, Le journal des entreprises, Clubic, ...

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