Le Journal des Entreprises

Le Journal des Entreprises is an independent media outlet covering regional and national business news. It has a website on which most content is available by paid subscription.

Requirements

Le Journal des Entreprises has overhauled its website and decided to : 

• Make our archives visible again, 
• Help journalists index their articles,
• Improve internal linking so that free content benefits from better natural referencing.

ContentSide solutions

To meet these challenges, ContentSide used Semantic Platformits artificial intelligence solution for semantic content analysis.

To better illustrate the work we've done, let's take the example of an article published on the website Le Journal des Entreprises, "CMG-CGM finalizes acquisition of Bolloré Logistics, its biggest ever".

• Triple article classification

Journal des Entreprises articles are classified by Semantic Platform according to three different classification schemes: geographical location, business sector and economic theme. 

In this article, Semantic Platform made it possible to link the article to the logistics sector, the M&A theme and the city where CMA-CGM's headquarters are located, Marseille.

• Associating tags with content

Thanks to its Named Entity Detection feature, Semantic Platform has detected the names of the companies mentioned in the article, in this case CMA-CGM and Bolloré Logistics, which are added as associated tags. 

Le Journal des Entreprises uses the Dun & Bradstreet database, via Altares, so that company information on these associated tags is immediately available to the reader.

• Recommended links for further reading

These multiple semantic enrichments make it possible to create a high-performance internal mesh in terms of natural referencing, and above all to offer an effective user experience by developing fluid, practical navigation for readers.

For example, it's possible to find all articles related to the companies mentioned, and/or about the same sector of activity. This allows readers to discover a new way of browsing the website, by discovering similar articles recommended according to the desired criteria.

In addition, Semantic Platform recommends further reading links based on semantic detection of similar content.

• Reprocessing of Journal des Entreprises archives to improve visibility

To enable readers to benefit from the same functionality across the Journal des Entreprises' 170,000 archives , Semantic Platform has re-classified them according to the three filing plans, and associated them with the appropriate tags.

Integration into the Journal des Entreprises editorial system

Le Journal des Entreprises uses the Melody solution to write and distribute its articles. Thanks to the partnership between ContentSide and Melody, Semantic Platform functionalities are directly available in Melody.

The " new" Journal des Entreprises

Le Journal des Entreprises inaugurated its new website at the end of February 2024.

Bruno Dussourt, the General Manager of Le Journal des Entreprises, gave an account of ContentSide's achievements in issue no. 1583 of Les Clés de la presse, dated March 5, 2024:

"We have reorganized the database around geographical zones, business sectors and economic themes such as CSR, fund-raising and employment, and we have enriched it with external, legal and financial sources via the Siren code and a partnership with Altarès & Bradstreet. Now, thanks to ContentSide's artificial intelligence tool, our subscribers can filter information according to their centers of interest. This is why the Journal des Entreprises is positioned as a business intelligence platform serving regional decision-makers."