Improving visibility and building loyalty among Le Point readers

Le Point is a general-interest newspaper with a print and digital editorial offering. Lepoint.fr registers an average of over 4 million visits per month. Most online content is available by subscription.

Need

Le Point 's teams wanted to improve the discoverability of the website's content by readers. Among the key criteria that guided their choice of ContentSide, Le Point cited the solution's ease of integration with their editorial tools, performance, response times and ease of use.

To encourage more readers to discover Le Point's articles, two main objectives have been identified: 

  • Improve the visibility of lepoint.fr on search engines by two means: automating the detection of keywords in the article and adding metadata useful for referencing. In this way, Le Point hoped to increase its readership.
  • Build reader loyalty by enabling them to discover the wealth of editorial content on offer, thanks to intuitive content navigation.

While the editors performed many enrichments manually, not all articles benefited from relevant keywords, and adding follow-on links was a complex, research-intensive task. 

ContentSide solution

To meet the needs of Le Point's teams, ContentSide has integrated Semantic Platformits artificial intelligence solution for semantic analysis, to their editorial tool. Since this solution is available as an API, a button was added to the tool's interface to request it.

Semantic Platform enables editorial teams to automatically pre-populate fields dedicated to keywords, categorization and follow-on links.

These semantic enrichments concern both metadata useful for referencing, as well as categorization, the addition of tags and further reading links to articles. All must be manually validated by a journalist.

90% relevant suggestions: semantic AI convinces Le Point

Thanks to the integration of Semantic Platform, Le Point's teams have seen several benefits: 

  • An enhanced user experience that allows readers to discover all content related to a desired topic
  • Productivity gains for editors, who no longer have to search for the necessary enrichments for each new content item
  • Better search engine positioning

The teams emphasized the precision and quality of the results obtained thanks to Semantic Platform, declaring that the solution's suggestions are relevant 90% of the time for classification, 80% for recommending further reading links, and 100% for named entities.

According to Olivier Bost, former IT and industrial director of Le Point:

"We chose to work with ContentSide because, of all the solutions we were able to test, it delivered the best results, particularly in terms of quality and speed, right from the POC phase. We worked as a small team, with the IT department, the publishing manager and ContentSide, to achieve a very satisfactory result. What's more, the application's SaaS model enabled us to integrate the solution quickly and cost-effectively."

👉 To find out more, check out Le Point's full feedback on YouTube with Olivier Bost and Abderraouf El Hankari, Project Managers at Le Point, andArnaud Dumont, Product Director at Semantic Platform. 

👉 Le Point has also testified to the improvements seen thanks to ContentSide in this article Le Point : témoignage sur l'utilisation de ContentSide Semantic Platform.

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