Gerbeaud

Gerbeaud: the benchmark for gardening

Gerbeaud. com is a website dedicated to advising readers on gardening. Its articles cover seasonal gardening and the benefits of certain natural products. The site also contains a series of practical fact sheets on plants, tools, pests and much more.

Need

Gerbeaud publishes one or two articles a day, and the team aims to achieve very good referencing on each of them. The topics covered are largely intertwined, so many articles are complementary for readers. 

So, to improve the user experience and encourage reader engagement , Gerbeaud wanted to set up a footer at the bottom of each article, offering a selection of complementary content relevant both to web users and from an SEO point of view.

ContentSide solutions

To meet Gerbeaud's challenges, ContentSide proposed the use of Semantic Platformits semantic analysis AI. 

Semantic Platform has enriched gerbeaud.com's internal linking by adding qualitative follow-on links to the 7,000 published articles. Meshing is a two-way process: the new article points to the appropriate archive, and the same archive is modified to point to the newly published article, thus having an immediate effect on the visibility of the new article.

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